Competitive Valuation! Sell Your Jewellery at ALLU Today!
We are currently strengthening our efforts towards buying more non-branded gemstones such as emeralds, rubies, sapphires and, of course, diamonds, which maintain steady market demand. Due to this high demand, now is your chance to get the most competitive rates for rings, necklaces, earrings and all types of jewellery containing precious metals! We also offer the most competitive selling prices for branded jewellery, such as Harry Winston, Van Cleef and Arpels, Cartier, Tiffany and Co., and more. If you are looking to sell your valuable gemstones at a high price, please take advantage of our services. Our highly trained staff members are looking forward to serving you.
< How to Sell >
How to Sell Luxury Goods at ALLU
Jewelry Market Price Examples
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£ 256.79diamond Piercing jewelry None B rank
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£ 567.32diamond Bracelet Pt850 B rank
(Cedar Trees) x 500
(Bath Tubs) x 1,623
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£ 167.21diamond rings 750 B rank
(Cedar Trees) x 341
(Bath Tubs) x 1,173
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£ 203.04diamond rings K18 B rank
(Cedar Trees) x 208
(Bath Tubs) x 717
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£ 292.62diamond rings Pt950 B rank
(Cedar Trees) x 178
(Bath Tubs) x 579
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£ 209.01Ruby diamond Ear Cuff K18 B rank
(Cedar Trees) x 369
(Bath Tubs) x 1,271
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£ 489.69diamond Bracelet K18WG B rank
(Cedar Trees) x 985
(Bath Tubs) x 3,390
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£ 358.31Black pearl diamond rings Pt900 Approx. 10.5 mm B rank
(Cedar Trees) x 281
(Bath Tubs) x 910
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£ 149.29diamond rings Pt900 B rank
(Cedar Trees) x 127
(Bath Tubs) x 414
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£ 400.11diamond Earings K18 B rank
(Cedar Trees) x 520
(Bath Tubs) x 1,793
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£ 364.28diamond Necklace top K18WG B rank
(Cedar Trees) x 596
(Bath Tubs) x 2,054
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£ 250.81diamond Piercing jewelry Pt900 B rank
(Cedar Trees) x 66
(Bath Tubs) x 215
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£ 191.10Multicolor Necklace top K18 B rank
(Cedar Trees) x 322
(Bath Tubs) x 1,108
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£ 352.33diamond Necklace Pt900×Pt850 B rank
(Cedar Trees) x 398
(Bath Tubs) x 1,291
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£ 256.79diamond Necklace K18 B rank
(Cedar Trees) x 293
(Bath Tubs) x 1,010
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£ 280.67diamond Earings 750 B rank
(Cedar Trees) x 530
(Bath Tubs) x 1,825
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£ 209.01diamond Earings K18 B rank
(Cedar Trees) x 369
(Bath Tubs) x 1,271
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£ 376.22diamond rings K18 B rank
(Cedar Trees) x 416
(Bath Tubs) x 1,434
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£ 555.37diamond Necklace top Pt900 B rank
(Cedar Trees) x 424
(Bath Tubs) x 1,374
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£ 238.87diamond rings Pt950 B rank
(Cedar Trees) x 301
(Bath Tubs) x 977
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£ 179.15diamond Necklace None B rank
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£ 256.79diamond rings Pt900 B rank
(Cedar Trees) x 485
(Bath Tubs) x 1,573
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£ 1194.35diamond Earing piercing K18WG B rank
(Cedar Trees) x 1,543
(Bath Tubs) x 5,314
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£ 179.15diamond Necklace K18 B rank
(Cedar Trees) x 255
(Bath Tubs) x 880
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£ 495.66Aquamarine diamond Necklace Pt900×Pt850 B rank
(Cedar Trees) x 735
(Bath Tubs) x 2,385
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£ 262.76Tanzanite diamond rings Pt900 B rank
(Cedar Trees) x 326
(Bath Tubs) x 1,060
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£ 83.60Pearl Earings K18 Approx. 8.0mm B rank
(Cedar Trees) x 246
(Bath Tubs) x 847
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£ 465.80diamond Necklace K18WG B rank
(Cedar Trees) x 956
(Bath Tubs) x 3,292
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£ 256.79Multicolor rings K18WG B rank
(Cedar Trees) x 606
(Bath Tubs) x 2,086
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£ 1074.92diamond rings K18×Pt900 B rank
(Cedar Trees) x 291
(Bath Tubs) x 944
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£ 346.36Tanzanite diamond Necklace Pt900×Pt850 B rank
(Cedar Trees) x 388
(Bath Tubs) x 1,258
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£ 555.37Multicolor diamond Necklace top K18 B rank
(Cedar Trees) x 1,146
(Bath Tubs) x 3,945
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£ 537.46Blue topaz Colored stone rings K18 B rank
(Cedar Trees) x 1,411
(Bath Tubs) x 4,857
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£ 2866.45diamond Bracelet 750 B rank
(Cedar Trees) x 6,138
(Bath Tubs) x 21,127
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£ 388.17diamond Piercing jewelry K18 B rank
(Cedar Trees) x 274
(Bath Tubs) x 945
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£ 364.28Pearl 2 piece set None B rank
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£ 836.05diamond rings K18×Pt900 B rank
(Cedar Trees) x 699
(Bath Tubs) x 2,269
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£ 400.11Sapphire diamond rings Unknown hallmark B rank
(Cedar Trees) x 1,041
(Bath Tubs) x 3,586
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£ 836.05Multicolor diamond Piercing jewelry K18 B rank
(Cedar Trees) x 1,269
(Bath Tubs) x 4,368
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£ 388.17diamond Necklace K18 B rank
(Cedar Trees) x 255
(Bath Tubs) x 880
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£ 155.27Pearl diamond Earings K14WG B rank
(Cedar Trees) x 748
(Bath Tubs) x 2,575
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£ 340.39Pearl Bracelet K18 Approx. 6.5mm-7.0mm B rank
(Cedar Trees) x 700
(Bath Tubs) x 2,412
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£ 197.07Pearl Bracelet K14WG Approx. 5.5 mm to 6.0 mm B rank
(Cedar Trees) x 0.01
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£ 579.26diamond Necklace K18×Pt900 B rank
(Cedar Trees) x 408
(Bath Tubs) x 1,325
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£ 597.18diamond rings K18 B rank
(Cedar Trees) x 1,060
(Bath Tubs) x 3,651
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£ 1015.20diamond rings K18 B rank
(Cedar Trees) x 1,525
(Bath Tubs) x 5,249
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£ 549.40Pearl diamond Necklace Pt900×Pt850 Approx. 13.0mm B rank
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£ 125.41Cameo Pearl Necklace K18 B rank
(Cedar Trees) x 1,884
(Bath Tubs) x 6,488
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£ 364.28Peridot diamond rings Pt900 B rank
(Cedar Trees) x 418
(Bath Tubs) x 1,358
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£ 1731.81Multicolor diamond Necklace Unknown gold (Hallmark) B rank
(Cedar Trees) x 3,864
(Bath Tubs) x 13,302
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£ 107.49Pearl diamond Earings 750 B rank
(Cedar Trees) x 435
(Bath Tubs) x 1,499
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£ 406.08Pearl Earings K18 B rank
(Cedar Trees) x 1,420
(Bath Tubs) x 4,890
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£ 429.97diamond rings K18 B rank
(Cedar Trees) x 700
(Bath Tubs) x 2,412
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£ 352.33Blue topaz diamond rings K18 B rank
(Cedar Trees) x 748
(Bath Tubs) x 2,575
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£ 71.66Pearl Piercing jewelry K14WG B rank
(Cedar Trees) x 170
(Bath Tubs) x 586
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£ 394.14Pearl Emerald Necklace K14WG Approx. 8.5 mm to 9.0 mm B rank
(Cedar Trees) x 0.03
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£ 483.71No main gem diamond rings Pt900 B rank
(Cedar Trees) x 372
(Bath Tubs) x 1,209
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£ 1015.20diamond Cuffs Pt900 B rank
(Cedar Trees) x 1,021
(Bath Tubs) x 3,312
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£ 280.67Multicolor Necklace top K18WG B rank
(Cedar Trees) x 880
(Bath Tubs) x 3,032
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£ 531.49Pearl diamond Piercing jewelry K18 Approx. 5.0mm-6.5mm B rank
(Cedar Trees) x 653
(Bath Tubs) x 2,249
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£ 370.25Pearl diamond Necklace top K18×Pt900 Approx. 8.0mm B rank
(Cedar Trees) x 643
(Bath Tubs) x 2,086
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£ 137.35Tourmaline diamond rings Pt900 B rank
(Cedar Trees) x 143
(Bath Tubs) x 463
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£ 119.44diamond Necklace K18WG B rank
(Cedar Trees) x 189
(Bath Tubs) x 652
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£ 167.21diamond Necklace K18 B rank
(Cedar Trees) x 350
(Bath Tubs) x 1,206
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£ 197.07Sapphire diamond rings K18 B rank
(Cedar Trees) x 435
(Bath Tubs) x 1,499
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£ 185.12Emerald diamond Necklace Pt850×Pt B rank
(Cedar Trees) x 352
(Bath Tubs) x 1,142
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£ 2926.17diamond Buckle K18 B rank
(Cedar Trees) x 5,029
(Bath Tubs) x 17,312
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£ 197.07Sapphire diamond Necklace top Pt900 B rank
(Cedar Trees) x 183
(Bath Tubs) x 596
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£ 143.32Hauyne diamond rings Pt900 B rank
(Cedar Trees) x 137
(Bath Tubs) x 447
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£ 955.48Emerald diamond Brooch 750 B rank
(Cedar Trees) x 1,307
(Bath Tubs) x 4,499
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£ 89.58diamond Bracelet K18 B rank
(Cedar Trees) x 104
(Bath Tubs) x 358
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£ 143.32diamond rings Pt950 B rank
(Cedar Trees) x 107
(Bath Tubs) x 347
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£ 549.40diamond Bracelet K18 B rank
(Cedar Trees) x 1,259
(Bath Tubs) x 4,336
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£ 119.44Cameo Brooch K18 B rank
(Cedar Trees) x 1,269
(Bath Tubs) x 4,368
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£ 585.23diamond rings Pt900 B rank
(Cedar Trees) x 643
(Bath Tubs) x 2,086
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£ 244.84diamond rings Pt900 B rank
(Cedar Trees) x 168
(Bath Tubs) x 546
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£ 209.01diamond Necklace top Pt900 B rank
(Cedar Trees) x 250
(Bath Tubs) x 811
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£ 214.98Cameo Brooch K18 B rank
(Cedar Trees) x 1,326
(Bath Tubs) x 4,564
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£ 316.50diamond rings K18 B rank
(Cedar Trees) x 265
(Bath Tubs) x 912
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£ 895.77Pearl diamond Necklace K18 Approximately 11.5mm to 12.0mm B rank
*The above prices are for reference only (tax included) and do not guarantee the actual selling price. The actual price may vary depending on the item's condition, the inclusion of accessories, the date of manufacture, market fluctuations, and stock availability.
About Icons
The manufacturing and distribution process for brand products emits large amounts of carbon dioxide (CO2) and consumes large amounts of water. The images below represent the amounts of carbon dioxide and water consumption that can be reduced by reusing a product.
Carbon Dioxide (CO2) Reduction
CO2 reduction expressed by the amount of CO2 absorbed by a cedar tree annually.
Water Consumption Reduction
Water consumption reduction expressed by the volume of the 200-litre bathtub.
(Typical household bathtub size)
Our Calculation Method
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The 'Resale Impact' is not a display of an actual environmental reduction but rather a quantification of the environmental impact (CO2 emissions and water consumption) generated by the manufacturing and distribution process that can be theoretically omitted when a customer purchases a product we resell instead of a buying a brand new item of the same type. Since our calculation is predicated on the emissions in the omitted manufacturing and distribution process, actual reductions in environmental impact may differ from our projected estimate.
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Since our company does not manufacture goods, our calculations cover any resold goods (watches, bags, jewellery (including bullion), apparel, and accessories).
Our company does not check and verify the actual numerical value of each item's environmental impact (CO2 emission and water consumption) for our Resale Impact. Instead, we base our calculations on data from the LCA database "Gabi*" and estimate the total environmental impact of an item's entire life cycle, from the procurement of its materials to its disposal and/or recycling. Our calculations were overseen by a third-party consulting firm. -
Discrepancies in LCA results may occur due to differences in calculation assumptions or deficiencies in the manufacturing process.
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Due to revisions in calculations, the latest calculated values of products may differ from those shown on product tags, etc.
**GaBi is a software provided by Sphera Solutions GmbH that evaluates the sustainability of products' lifecycles.
Customers Without Certificate of Authenticity
Selling diamonds without certificates or documents of diamond authenticity will not negatively affect the selling price.
Please rest assured that our experienced Value Designers understand and know how to accurately value a piece of jewellery even without proof of authenticity.
Diamond Market Price Simulation
Please enter the details highlighted in red boxes into the simulation following the example below.
For customers with a GIA Report/Certificate
You can confirm the market price by entering the details of your report/certificate. (0.3ct~10.99ct Max)
Selling Price
Selling Price
Diamond Simulation *Enter report/certificate details
Carat
Colour
Clarity
Cut
Shape
Fluorescence
Gold and Precious Metal Simulation Combined Simulation
Grade
Weight
Total Selling Price
Simulated on {{state.dateText}}
Diamond Selling Price
Gold and Precious Metals Selling Price
Total Selling Price
Simulated on {{state.dateText}}
*The above prices (tax included) are for reference only and are not guaranteed selling prices. In addition, depending on the age of the certificate and the issuing organisation, the 4Cs details may vary, resulting in differences in price simulations.
For diamonds of carat weight other than 0.3-10.99ct or diamonds with colour, clarity, and cut that are not available for selection in the simulation, please contact us for more details. If the 4C evaluation is known, we can check the market price and notify you by phone or WhatsApp.
- Diamonds with inclusions, lack of shine or cloudiness may result in a lower evaluation.
- Even without colour indications, diamonds with brown or yellow tints may result in a lower evaluation.
- The evaluation will differ depending on the carat weight, even if the diamond grade is the same.
- Other factors, such as the treatment and condition of the item, will result in a difference in evaluation.
- The market price list is based on the GIA's current grade.
- If the item's grade is unknown, we may ask you to leave the product with us temporarily to allow us to examine it accurately.
- Due to the influence of the gold and platinum market, prices may fluctuate even within the same day.
- The market selling price does not include handling fees. We will inform you about the handling fees at the time of the appraisal.
- Once sold, items will not be returned.
Sell Your Jewellery Even in Poor Condition at ALLU!
Branded or Non-Branded
We Will Appraise and Purchase Items in All Conditions!
Come in for a no-strings-attached appraisal!
Non-Branded Jewellery
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Missing Gemstones
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Chipped Gemstones
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Small Gemstones
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No Certification or Documents
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Engraved or Initialling
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Damaged Parts
Branded Jewellery
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Bent & Dents
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Broken Chain Clasps
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Peeling of Plating
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Rust Damage
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Casing Deterioration Image
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Bent Earring Post
You can sell items even in poor condition from damage or deterioration.
We will actively appraise and provide a competitive offer!
Trust your precious items with us at ALLU.
Selling jewelry at ALLU: Google Reviews
H*****
I brought several accessories to ALLU and sold them at a price exceeding my original expectations. The service was amazing and put my mind at ease as a first-time customer.
Hira**
I sold three rings that I no longer needed at ALLU! The vice manager explained everything to me, and we were able to work out a deal that left us both feeling satisfied! I’ll be back as soon as I have another opportunity!
O****
I’ve been trying to sell a few rings of mine, but after visiting several stores that offered me abysmally low prices, I was about to give up and thought I might as well try ALLU as my last hope. Well, imagine my surprise when they actually offered me a reasonable price for the rings! It was a huge relief after wasting my time at the other stores. Also, the customer service at ALLU was amazing, I can’t recommend this place enough!
< How to Sell >
How to Sell Luxury Goods at ALLU
We Welcome Products in All Conditions
Even if Other Stores Rejected Your Item!
We actively buy old models and outdated designs!
Bring in your scratched or worn items that other stores won't appraise.
Loose gemstones and broken jewellery can be appraised!
We will assess your jewellery no matter what condition the item is in.
Warranty cards and authenticity certificates are not required!
Our expert Value Designers will accurately assess the value of your jewellery even without documents.
What We Buy at ALLU
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Gold and Precious Metals
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Watches
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Brand Bags
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Brand Wallets
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Jewellery
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Accessories
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Antiques
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Kimonos
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Brand Clothing
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Fur and Pelts
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Brand Tableware
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Alcohol
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Cameras
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Golf Goods
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Stamps
■Items You Can Sell
Bags, pouches, tote bags, business bags, boston bags, clutches, travel bags, shoulder bags, wallets, card cases, passport holders, key cases, notebooks, wristwatches, mules, sandals, oxfords, pumps, boots, pair rings, rings, necklaces, pendants, piercings, earrings, brooches, bracelets, riders, gloves, umbrellas, belts, pens, wrist bands, anklets, accessories, eyewear, hats and caps, mufflers, handkerchiefs, neckties, stoles, scarves, bangles, cutsew, two-piece sets, jackets, coats, blousons, one-piece dresses, knitwear, men's shirts, fur and pelts, t-shirts, camisoles, tank tops, parkers, vests, polo shirts, jeans, skirts, and suits etc.
ALLU Offers Much More than High Selling Prices!
Reliable, credible, and trustworthy appraisals
Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.
Focus on providing high-quality customer service
We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.
We purchase a wide variety of items and brands
We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.
No selling quantity or price limits
For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.
Quick and easy appraisals
Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.
Stress-free and private spaces
We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.
Conveniently located stores
ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.
Customer Testimonials: Selling Jewellery at ALLU
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I managed to sell it for a good price.
I own many pieces of jewellery I never wear and don’t know the value of. Recently, I thought about what to do with all of it. Giving them to others felt like a waste, so I decided to sell them. My friend always uses ALLU, so I decided to get my items appraised. Of the many pieces I brought, one received a valuable appraisal and managed to get a good price. I was happy with the experience. Thank you very much.
Thank you for selling your jewellery at ALLU.
Thank you for visiting us to sell your precious jewellery today. Your pieces were all in excellent condition and valuable, which enabled us to offer high prices. Some items were difficult to appraise, but the overall mix contained highly valuable pieces, which allowed us to provide you with a satisfactory price. Thank you for choosing to sell with us, and we hope you take advantage of our services again when you want to sell more jewellery. We look forward to your future visits.
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I’m very grateful to get a much higher offer than I expected.
I recently inherited an estate and found a lot of jewellery I didn’t know the value of. Because I am a guy with no interest in jewellery, I decided to sell most of them. The pieces didn’t hold any particular sentimental value for me, so the decision was easy. I’m very grateful to get a much higher offer than I expected. Thank you for being so helpful today.
Thank you for selling your jewellery at ALLU.
Thank you for visiting us to sell your precious jewellery today. Many pieces were very valuable, and we are delighted to hear that our offer met your expectations. Among them, the diamonds were the most valuable and in good condition, so we could offer them the highest prices. We could also provide competitive prices for others in the bunch, especially those with attached certificates. Thank you for choosing to sell with us, and we hope you take advantage of our services again when you want to sell more jewellery. We look forward to your future visits.
Shop Information
Brighton Shop
Queensberry House, 106 Queens Rd, Brighton and Hove, Brighton BN1 3XF, United Kingdom
Mayfair Shop
4th Floor, Maddox House, 1 Maddox St, Mayfair, London W1S 2PZ, United Kingdom
You Only Need an I.D. to Sell at ALLU!
- Driver's Licence
- Passport
- Only one of the above forms of identification is required.
- We can not buy items from customers under the age of 18 years old.
- We do not accept identification documents that are expired or out-of-date.
- Corporate customers follow the same selling process as individual customers. No additional documentation is required.
Learn About Market Prices and Valuation! Jewellery Selling Price FAQ
Which gemstones sell at the highest prices?
Can I sell gemstone as part of a piece of jewellery, such as a necklace, bracelet or ring?
Will the selling price increase if the item I bring in is currently trending?
Does the size of a gemstone influence its selling price?
Is there anything I should bring with me when visiting for an appraisal?
What colour gold is the most valuable? How does platinum compare to gold?
When it comes to buying jewellery, you’ll see in retail prices that there is often a difference when it comes to the colour of your gold product even at the same karat. For example, a 9k white gold ring will usually be more expensive than a 9k yellow gold or 9k rose gold equivalent of the same style and weight. This is largely due to the fact that to get the right finish, white gold has traditionally had either a rhodium plated finish, or uses a high quality palladium alloy. There are also fashion trends at play here – white gold’s popularity increased in the 1980s and 1990s compared to yellow gold and many retailers charge more as a result of this demand. These market conditions in the jewellery retail sector also mean that when selling a branded piece of jewellery to someone like ALLU, the price you get will also depend on supply & demand in the market. The demand for white gold jewellery is generally slightly higher, but then supply also comes into play – you might have a rarer piece that our customers are willing to pay more for, and we’ll make you an increased offer as a result.
As for platinum, this is almost a complicated story. The price of pure platinum against pure gold has changed a lot over time, with platinum actually being more valuable than gold for a lot of the years 2000 to 2010, but as of 2024, the price of pure gold is approximately 2x that of pure platinum. Therefore, you’d assume that a typical gold ring would be more valuable than an equivalent platinum ring right? Actually, this is not quite the case. The purity of platinum used in jewellery is generally much higher than in gold jewellery. For example in a 9k gold ring, there is only 37.5% pure gold, whereas a platinum ring would generally have at least 85% purity and even 95% in many cases. This can turn the tables and make a platinum ring much more valuable than a gold ring of the same style and weight. There’s a lot to think about here, but we’re always happy to provide a free appraisal of your precious metal jewellery, so book an appointment and we’ll let you know what you have!
Is it possible to sell loose, uncut, or unpolished gemstones?
Does currency inflation affect the selling price?
Can I sell gemstones that I purchased while abroad?
Is it possible to sell a gemstone if I’m unsure of its name?
Is it possible to sell only the diamond or gemstone from a ring and nothing else?
Is it possible to sell unbranded jewellery?
Sell Your Jewellery and Gemstones
Gemstones Types
Jewellery Brands
Sell Your Gold and Precious Metals
< How to Sell >
How to Sell Luxury Goods at ALLU
Sell Your Jewellery and Gemstones at ALLU
Over the billions of years since its formation, the Earth has given birth to beautiful, luminous ores known as gemstones and bestowed them to us, humanity. Diamonds, rubies, sapphires, emeralds, opals, and jade—our ancestors found shining ores in the mountains, rivers, and valleys. They felt an ultimate beauty and mystical power that led them to use these stones as charms or decorations since time immemorial.
In ancient Egypt, since the time of the pyramids, magnificent gemstones were used in bracelets, pendants, necklaces, and rings—even as ornaments for the pharaoh’s crown. Later in human history, gemstones remained a symbol of beauty and mystery, giving rise to numerous legends and stories.
Once mined, gemstones are polished and cut to form jewels. A number of factors, including colour, brilliance, lustre, size, and hardness, determine a gemstone’s value. Any foreign materials or cracks that interfere with a gem’s colour or shine are removed from the original gemstone by polishing or cutting. Rarity is another obvious major criterion in determining the value of a gemstone. Jewels that were once the exclusive property of royalty, aristocracy, and millionaires are now attainable by the masses.
Gemstones transmit love, and this romantic encapsulation of love brightens and beautifies life. There is a strong market for purchasing jewels, and they maintain value as assets. Those beautiful, enchanting, and sparkling jewels are treasures that enrich not only our present but also our future.
ALLU Frequently Asked Questions
Can I sell items that are broken or in poor condition?
Items that are worn
Items that are scratched or dirty
Items with missing gemstones
Items with older designs
If you ever were refused by other stores when trying to sell your item for reasons such as the above, please visit us at ALLU.
Can I still sell items without a certificate of authenticity?
Can I sell loose or rough gemstones?
Can I sell non-branded jewellery?
I received a higher selling price at another store.
Do selling prices vary from store to store?
Do I need to make an appointment?
How long does it take for an appraisal at the store?