Zenith

Competitive Valuation! Sell Your Zenith Watch at ALLU Today!

All parts of Zenith watches are manufactured in-house, limiting the pieces in circulation on the second-hand market. Due to the brand's rarity, ALLU offers the best prices for Zenith models.

Sell Your Zenith Watch at ALLU

Zenith is a Swiss luxury watch brand founded in 1865, originating from a watch factory established by Georges Favre-Jacot in Le Locle, Switzerland. In Japan, Zenith is famous for its pocket watches, used by the early Japanese National Railway employees. It is also known for producing several masterpiece movements, such as the Caliber 135, developed in 1940.

The El Primero is one of the most popular collections. When the company was acquired by American Zenith Radio in 1969, all drawings and moulds were ordered to be destroyed. Still, the engineers at the time disobeyed the order and kept the items, which is why the watch was able to be reissued. Other popular models include the Elite, a compact redesign of the El Primero, and the women’s watch Open Heart.

As a company, Zenith has overcome many crises throughout its time. Therefore, watch enthusiasts can appreciate the history of each watch by traditional watchmakers such as Zenith even more so.

Zenith produces all its watch parts in-house, so the number of pieces in circulation is limited. They are rarely seen on the second-hand market. ALLU offers the best prices for Zenith watches due to their rarity. Please contact us for an appraisal if you want to sell your watch. We strive to offer the most accurate valuations.

Zenith Market Price Examples

  • Zenith Chronomaster Sport 03.3100.3600/69.M3100 SS AT White-Face A rank
    £ 4956.57

    Zenith Chronomaster Sport 03.3100.3600/69.M3100 SS AT White-Face A rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 11

  • Zenith El Primero 03.2530.4047/78.M2530 SS AT Skeleton dial AB rank
    £ 3702.50

    Zenith El Primero 03.2530.4047/78.M2530 SS AT Skeleton dial AB rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 11

  • Zenith El Primero new vintage PG & leather AT Brown-Face AB rank
    £ 7777.23

    Zenith El Primero new vintage PG & leather AT Brown-Face AB rank

    CO2

    Tree

    (Cedar Trees) x 3,126

    Water

    Bath

    (Bath Tubs) x 10,767

  • Zenith Defy El Primero 21 95.9000.9004/78.R582 TIX LEATHER × RUBBER AT Skeleton dial AB rank
    £ 3529.67

    Zenith Defy El Primero 21 95.9000.9004/78.R582 TIX LEATHER × RUBBER AT Skeleton dial AB rank

    CO2

    Tree

    (Cedar Trees) x 2

    Water

    Bath

    (Bath Tubs) x 26

  • Zenith Chronomaster Sport 03.3100.3600/69.M3100 SS AT White-Face A rank
    £ 5086.50

    Zenith Chronomaster Sport 03.3100.3600/69.M3100 SS AT White-Face A rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 11

  • Zenith pilot Type 20 EXTRA SPECIAL 11.1943.679/63.C800 SS & leather AT Green-Face A rank
    £ 2453.49

    Zenith pilot Type 20 EXTRA SPECIAL 11.1943.679/63.C800 SS & leather AT Green-Face A rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 17

  • Zenith Chronomaster Sport Yoshida specials editions 03.3105.3600/52.M3100 SS AT Blue-Face A rank
    £ 5965.94

    Zenith Chronomaster Sport Yoshida specials editions 03.3105.3600/52.M3100 SS AT Blue-Face A rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 11

  • Zenith Defy El Primero 21 TIX LEATHER × RUBBER AT Skeleton dial AB rank
    £ 9690.56

    Zenith Defy El Primero 21 TIX LEATHER × RUBBER AT Skeleton dial AB rank

    CO2

    Tree

    (Cedar Trees) x 2

    Water

    Bath

    (Bath Tubs) x 26

  • Zenith El Primero CHRONOMASTER OPEN SS & leather AT Gray-Face A rank
    £ 2950.38

    Zenith El Primero CHRONOMASTER OPEN SS & leather AT Gray-Face A rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 17

  • Zenith Defy Skyline 03.9300.3620/21.I001 SS AT Black-Face A rank
    £ 3849.52

    Zenith Defy Skyline 03.9300.3620/21.I001 SS AT Black-Face A rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 11

  • Zenith Defy Classic Chrono Aero El Primero 03.0526.4000 SS AT Silver-Face A rank
    £ 1624.02

    Zenith Defy Classic Chrono Aero El Primero 03.0526.4000 SS AT Silver-Face A rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 11

  • Zenith Elite Ultra Singh Lady Moon phases 16.2310.692/92.M2310 SS AT Purple dial AB rank
    £ 2342.73

    Zenith Elite Ultra Singh Lady Moon phases 16.2310.692/92.M2310 SS AT Purple dial AB rank

    CO2

    Tree

    (Cedar Trees) x 0.2

    Water

    Bath

    (Bath Tubs) x 3

  • Zenith El Primero 03.20416.4061/51.C700 SS & leather AT Blue-Face A rank
    £ 2634.44

    Zenith El Primero 03.20416.4061/51.C700 SS & leather AT Blue-Face A rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 17

  • Zenith Chronomaster Sport Yoshida specials editions 03.3105.3600/52.M3100 SS AT Iceblue-Face A rank
    £ 5987.37

    Zenith Chronomaster Sport Yoshida specials editions 03.3105.3600/52.M3100 SS AT Iceblue-Face A rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 11

  • Zenith Chronomaster Revival Lupin the Third 50th anniversary 95.L384.400/50.M384 TI AT Black-Face A rank
    £ 6042.96

    Zenith Chronomaster Revival Lupin the Third 50th anniversary 95.L384.400/50.M384 TI AT Black-Face A rank

    CO2

    Tree

    (Cedar Trees) x 2

    Water

    Bath

    (Bath Tubs) x 26

  • Zenith El Primero Stratos Flyback 03.2061.405/21.M2060 SS AT Black-Face AB rank
    £ 2242.79

    Zenith El Primero Stratos Flyback 03.2061.405/21.M2060 SS AT Black-Face AB rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 11

  • Zenith Rainbow 02.0370.462 SS AT Black-Face AB rank
    £ 848.63

    Zenith Rainbow 02.0370.462 SS AT Black-Face AB rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 11

  • Zenith Chronomaster El Primero Fully open 42mm 03.2081.400/78.C813 SS & leather AT Skeleton dial AB rank
    £ 2755.82

    Zenith Chronomaster El Primero Fully open 42mm 03.2081.400/78.C813 SS & leather AT Skeleton dial AB rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 17

  • Zenith Defy Skyline 03.9300.3620/21.I001 SS & rubber AT Black-Face A rank
    £ 3706.16

    Zenith Defy Skyline 03.9300.3620/21.I001 SS & rubber AT Black-Face A rank

    CO2

    Tree

    (Cedar Trees) x 2

    Water

    Bath

    (Bath Tubs) x 26

  • Zenith El Primero Chronomaster 03.2160.4047/21.C714 SS & leather AT Black-Face AB rank
    £ 2388.38

    Zenith El Primero Chronomaster 03.2160.4047/21.C714 SS & leather AT Black-Face AB rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 17

  • Zenith Class Elite 03.1125.685 SS & externally manufactured leather AT Silver-Face A rank
    £ 1093.62

    Zenith Class Elite 03.1125.685 SS & externally manufactured leather AT Silver-Face A rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 17

  • Zenith El Primero Chronomaster Sport 03.3100.3600/69.M3100 SS AT White-Face S rank
    £ 5697.56

    Zenith El Primero Chronomaster Sport 03.3100.3600/69.M3100 SS AT White-Face S rank

    CO2

    Tree

    (Cedar Trees) x 1

    Water

    Bath

    (Bath Tubs) x 11

View More

*The above prices are for reference only (tax included) and do not guarantee the actual selling price. The actual price may vary depending on the item's condition, the inclusion of accessories, the date of manufacture, market fluctuations, and stock availability.

About Icons

The manufacturing and distribution process for brand products emits large amounts of carbon dioxide (CO2) and consumes large amounts of water. The images below represent the amounts of carbon dioxide and water consumption that can be reduced by reusing a product.

Carbon Dioxide (CO2) Reduction

Carbon Dioxide (CO2) Reduction

Carbon Dioxide (CO2) Reduction

CO2 reduction expressed by the amount of CO2 absorbed by a cedar tree annually.

Water Consumption Reduction

Water Consumption Reduction

Water Consumption Reduction

Water consumption reduction expressed by the volume of the 200-litre bathtub.
(Typical household bathtub size)

Our Calculation Method

  • The 'Resale Impact' is not a display of an actual environmental reduction but rather a quantification of the environmental impact (CO2 emissions and water consumption) generated by the manufacturing and distribution process that can be theoretically omitted when a customer purchases a product we resell instead of a buying a brand new item of the same type. Since our calculation is predicated on the emissions in the omitted manufacturing and distribution process, actual reductions in environmental impact may differ from our projected estimate.

  • Since our company does not manufacture goods, our calculations cover any resold goods (watches, bags, jewellery (including bullion), apparel, and accessories).
    Our company does not check and verify the actual numerical value of each item's environmental impact (CO2 emission and water consumption) for our Resale Impact. Instead, we base our calculations on data from the LCA database "Gabi*" and estimate the total environmental impact of an item's entire life cycle, from the procurement of its materials to its disposal and/or recycling. Our calculations were overseen by a third-party consulting firm.

  • Discrepancies in LCA results may occur due to differences in calculation assumptions or deficiencies in the manufacturing process.

  • Due to revisions in calculations, the latest calculated values of products may differ from those shown on product tags, etc.

**GaBi is a software provided by Sphera Solutions GmbH that evaluates the sustainability of products' lifecycles.

ALLU Offers Much More than High Selling Prices!

1

Reliable, credible, and trustworthy appraisals

Our knowledgeable and experienced experts provide accurate appraisals
Appraisal and Customer Service Training

Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.

2

Focus on providing high-quality customer service

Focus on providing high-quality customer service

We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.

3

We purchase a wide variety of items and brands

We purchase a wide variety of items and brands

We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.

4

No selling quantity or price limits

No selling quantity or price limits

For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.

5

Quick and easy appraisals

Quick and easy appraisals

Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.

6

Stress-free and private spaces

Stress-free and private spaces

We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.

7

Conveniently located stores

Conveniently located stores

ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.

What We Buy at ALLU

  • Gold and Precious Metals
    Gold and Precious Metals
  • Watches
    Watches
  • Brand Bags
    Brand Bags
  • Brand Wallets
    Brand Wallets
  • Jewellery
    Jewellery
  • Accessories
    Accessories
  • Antiques
    Antiques
  • Brand Clothing
    Brand Clothing

■Items You Can Sell

Bags, pouches, tote bags, business bags, boston bags, clutches, travel bags, shoulder bags, wallets, card cases, passport holders, key cases, notebooks, wristwatches, mules, sandals, oxfords, pumps, boots, pair rings, rings, necklaces, pendants, piercings, earrings, brooches, bracelets, riders, gloves, umbrellas, belts, pens, wrist bands, anklets, accessories, eyewear, hats and caps, mufflers, handkerchiefs, neckties, stoles, scarves, bangles, cutsew, two-piece sets, jackets, coats, blousons, one-piece dresses, knitwear, men's shirts, fur and pelts, t-shirts, camisoles, tank tops, parkers, vests, polo shirts, jeans, skirts, and suits etc.

Customer Testimonials: Selling Zenith Watches at ALLU

  • Icon

    When I discovered that ALLU buys watches even if damaged, I knew I had to pay them a visit ASAP!

    I like to call myself a perfectionist, and as such, I only will wear a watch that I consider perfect: that’s why I wear a Zenith CHRONOMASTER. However, the case got scratched due to my carelessness, and while it wasn’t very noticeable, I couldn’t get past the fact that my perfect watch had been damaged, so I bought a new CHRONOMASTER on impulse. That’s how I ended up looking online for a store to sell my slightly damaged watch. When I discovered that ALLU buys watches even if damaged, I knew I had to pay them a visit ASAP! They proved true to their word and bought my watch for a satisfactory price even though it had been scratched.

    Icon

    Thank you for selling your Zenith watch at ALLU.

    ALLU’s policy is to purchase brand watches even if they have been scratched or damaged. The CHRONOMASTER is a flagship model of Zenith, one of the world’s most prestigious watchmakers. The El Primero, the self-winding chronograph model whose name is synonymous with the Zenith brand, is a true masterpiece thanks to its awe-inspiring, elegant design. Moreover, the watch’s open model allows the wearer to observe the precise movement of the El Primero’s inner mechanisms, which boast the world’s highest oscillation frequency. With an irresistible appeal to watch enthusiasts, Zenith’s CHRONOMASTER boasts an incredibly high market value, and there is no shortage of willing buyers waiting to snap one of these famed watches up—even if they happen to have a few scratches. We are delighted to offer a selling price that you were satisfied with. Thank you for visiting our store.

  • Icon

    I’m really happy with ALLU’s selling price!

    I was looking to sell my Zenith Pilot Chronograph since, lately, I’ve started to get a little tired of it, so I visited several luxury brand goods buyers. Each store gave me very different appraisal amounts, but ALLU offered me the highest price out of all of them. I decided to sell my watch there, but I’m still curious why there was such a big difference in appraisal values from store to store. Don’t get me wrong—I’m very satisfied with ALLU’s price, but I still don’t fully understand how appraisals work.

    Icon

    Thank you for selling your Zenith watch at ALLU.

    We’re delighted you were satisfied with our offered selling price. Zenith is a luxury Swiss watchmaker with a long, rich history and unrivalled technical prowess. However, the brand is not well known compared to other powerhouse brands. So some stores likely feel that selling these watches on the local market would be difficult—this could be one reason why they gave low selling prices. On the other hand, ALLU possesses in-depth experience and access to a network of various watch markets, and thus we are confident in our ability to resell Zenith watches. In addition, our staff members possess a wealth of watch-related knowledge and have been expertly trained to perform overhauls and repairs. All of these factors play a role in determining the satisfactory selling price that we were able to offer you for your Zenith Pilot Chronograph. We will continue striving to provide the best service to all our customers, regardless of what brand item they sell. Thank you for visiting us today. We look forward to serving you again.

How to Get the Highest Selling Price for Your Watches!

  • point1 Remember the original box and other accessories! Image of Box and Accessories

    Warranty card, box, bracelet adjustment frame, and more: the more complete the accessories, the higher the purchase price. The purchase price may vary significantly depending on the model and serial number. In addition, novelties (items not for sale) included when purchasing a watch may also have a surprisingly high value. Even if you do not intend to sell them, bring them in with your other items, and we can appraise them.

  • point2 Cleaning can increase the appraisal value! Image of Watch Overhaul and Maintenance

    We recommend that you clean your watch on a regular basis, as a cleaner condition will result in a higher appraisal value. Simply wiping sweat or grease from the watch with a soft cloth can prevent the formation of rust. In addition, if you have the overhaul statement or other documentation, bringing them together may increase the appraisal value.

  • point3 Sell unused watches as soon as possible! Image of Unusued and Old Watch

    Generally, as items age, the selling price drops little by little. If you are not using the item in question, it is better to sell it before the selling price drops significantly.

Shop Information

You Only Need an I.D. to Sell at ALLU!

Required Form of Identification
  • Driver's Licence
  • Passport
  • Biometric Residence Permit (BRP)
  • Only one of the above forms of identification is required.
  • We can not buy items from customers under the age of 18 years old.
  • We do not accept identification documents that are expired or out-of-date.
  • Corporate customers follow the same selling process as individual customers. No additional documentation is required.
Visit our FAQ section for more information

ALLU Frequently Asked Questions

Can I sell a watch that is broken or in poor condition?

Yes, you can. Since we can repair watches in-house, you can sell watches in all conditions.

For example:

Watches that have stopped working
Watches that need an overhaul
Watches with a dead battery
Watches that are rusty, scratched, or dirty.
Watches with a broken belt or glass.

If you ever were refused by other stores when trying to sell your item for reasons such as the above, please visit us at ALLU.

Do watches with accessories and warranties sell for more?

Yes. If you still have the box, warranty, and extra links left over from the belt adjustment, you are more likely to be offered a higher price for your watch. If the watch is in good condition, you can still sell your watch for high prices even if the above items are not included.

Can I sell a watch body without a belt or bracelet?

Yes, in most cases, we can make you an offer. We may find some watches difficult to buy, such as those with integrated belts or bracelets.

I received a higher selling price at another store.

We will do our best to meet your expectations, so please let us know how much the other company’s evaluation was.

Do selling prices vary from store to store?

No. All of our stores use the same standards for evaluation.

Do I need to make an appointment?

Yes. We ask that customers make an appointment via WhatsApp first so we can make sure that the appraisal can go smoothly.

How long does it take for an appraisal at the store?

We estimate 10 to 15 minutes for a single item. It depends on the item and the quantity, so please ask our staff when you visit.